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How to use the Openmart API in Clay

How to use the Openmart API in Clay

how-to-use-the-openmart-api-in-clay
May 20, 2026
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Why connect Openmart to Clay

If you’re using Clay to automate lead generation, enrichment, or outbound workflows, you already know the power of structured data.

But without clean, accurate, and filterable business data, your results can feel hit or miss.

With Openmart plugged into Clay, you can now bring our real-time SMB data — including emails, phones, websites, owners, and Meta Ads — straight into your workspace.

What you can do with it

Once connected, Openmart becomes a live data source inside Clay.


You’ll be able to:

  • Pull leads by keyword + location (e.g. “electricians in Dallas”)
  • Add filters like review count, ownership type, or Meta Ads
  • Enrich your table with contact data and decision-maker signals
  • Export clean lists directly into your outreach

How to connect your Openmart API key to Clay (step-by-step)

This takes less than a minute. Once connected, the key can be reused across tables.

Step 1: Open Clay → Settings → Connections

Click the “+ Add connection” button

Step 2: Search for “Openmart”

It’ll show up under available providers

Step 3: Select Openmart and enter your API key

Name your key, then paste the API key from your Openmart API dashboard

and click save!


Step 5: You’re connected 🎉

Your API key will show as active under the Openmart tab

How to find and enrich local businesses using Openmart in Clay

Tip:

You can always monitor your API usage, token status, and credit consumption in the Openmart dashboard under API Management.

What this integration unlocks

  • Save hours manually finding and enriching businesses
  • Build filtered, hyper-targeted lead lists with real-time data
  • Add Openmart as a live data source in any Clay workflow
  • Export clean contact lists, complete with ownership and metadata

Ready to build smarter?

Already have your API key? Log into Clay and follow the steps above to activate the connection.

New to Openmart? Sign up here to grab your API key and see what our data can do.

Together with Clay, we’re making lead gen faster, cleaner, and 10x more scalable.

Get contact of any local business in minutes!

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7-day free trial

Frequently asked questions

What is local business data?

Openmart's Local Business Data platform gives you access to a comprehensive database of 200M+ verified local businesses and decision-makers worldwide. It combines multi-source data with AI-powered enrichment to deliver verified emails, phone numbers, social profiles, and deep business intelligence — everything you need to find, qualify, and reach local business leads at scale. Start your free trial →

How accurate is your data?

We maintain 97–99% data accuracy through multi-source verification, AI validation, and real-time email and phone verification. Our local business database is refreshed monthly to remove outdated contacts and add new businesses, ensuring your lead data stays current and actionable.

What information is included in each record?

Each local business record includes 40+ data points: business name, full address, verified phone and email, website URL, social media profiles, business hours, Google ratings and reviews, decision-maker contacts, employee size, revenue estimates, tech stack usage, and more – giving you complete local business intelligence in one place.

Can the agent write emails for me?

Yes. Once the agent identifies and scores your ideal leads, it can automatically draft personalized outreach emails. It uses the specific data points it found (like a recent review or their specific location) to make the emails highly relevant.

What's the difference between the Extractor, Database, and API?

The Google Maps Extractor scrapes real-time local business data by location and category. The Local Business Database gives you instant access to 200M+ pre-verified records ready to download. The Local Business API lets you integrate business data programmatically into your own applications. All three tools access the same verified data — choose based on your workflow, or use all three.

How often is the database updated?

Our local business database is updated monthly with comprehensive verification passes to remove inactive businesses and refresh contact details. New businesses are also added on an ongoing basis to keep coverage current across all 500+ categories and 16 markets across North America, Europe, and APAC.

Is the data GDPR and CCPA compliant?

Yes. Openmart is fully compliant with GDPR, CCPA, and international data protection regulations. All local business data is sourced from publicly available records and processed in accordance with applicable privacy laws. We provide data handling controls, consent management, and deletion capabilities to support your compliance requirements.

What business categories do you cover?

Openmart covers 500+ local business categories across 16 markets across North America, Europe, and APAC, including healthcare (doctors, dentists, veterinarians), legal and finance (lawyers, accountants, insurance agents), home services (plumbers, electricians, HVAC), food and beverage (restaurants, cafés, bakeries), retail, and professional services. If it's a local business, it's in our database.

Do you offer a free trial?

Yes. Our Free Tier includes 50 searches, and access to 200M local business data fields — no credit card required. It's the fastest way to test our data quality and see Openmart in action before committing to a paid plan. Start your free trial →

How does the credit system work?

Credits cover two things: enrichment and export. Enrichment credits find and verify contact data — names and titles are always free, employee emails cost 3 credits, and employee phones cost 8 credits per contact. Export credits deliver your formatted file at 1 credit per 20 leads, but only when a verified email or phone is included — records with only a name or title export for free. Lead list CSV re-exports are free. Map search and people finder may charge for new records or newly unlocked contact data. Show the estimate before export and name the exact charge for each surface. Paid-plan credits roll over; Free Tier credits reset monthly.

How do export credits work with enriched data?

Exporting basic business info (name, address, phone, category) is always free — this also includes any owner name or title found during enrichment. When your export includes a verified owner email or direct phone number, export credits apply at 1 credit per 20 leads. This is separate from enrichment credits, which cover the cost of finding and verifying the contact data. Free Tier export credits reset monthly; paid plan credits roll over. Lead list CSV re-exports are free. Map search and people finder may charge for new records or newly unlocked contact data. Show the estimate before export and name the exact charge for each surface.

How do I access the API documentation and get an API key?

Full local business API documentation is available at api.openmart.ai/docs. To generate your API key, log in to your Openmart dashboard, navigate to API Management, and click Create first token. You can start making API calls immediately after.

Can I turn off email updates?

At this time, there is no self-serve option to disable email updates. Please contact our support team if you'd like to adjust your notification preferences.

What happens if I downgrade my plan?

When you downgrade, your available credits adjust to match the new plan tier. If your current usage exceeds the new plan's limits, you may receive a notification to reduce saved lists or usage accordingly. We recommend reviewing your usage before downgrading to avoid interruptions.

Can I use Openmart together with Clay?

Yes. Openmart integrates directly with Clay for local business prospecting workflows — find and qualify local businesses in Openmart, then enrich and sequence them in Clay. Full setup guide: Clay + Openmart Integration Guide

Why aren't all leads added to my saved list?

Openmart automatically deduplicates your results. If multiple business locations share the same website URL, they are consolidated into a single record to keep your local business lead lists clean and free of redundant contacts.

What else can I do with Openmart besides finding people?

Beyond contact discovery, Openmart provides full local business intelligence: company performance data (annual revenue, average ticket size), business profile data (website, employee count, number of locations), business validation (active status, website verification), and hiring signals (job openings and growth indicators) – all in one prospecting platform.

Can I share my account or invite teammates?

Team access is available on the Pro plan. Team members can collaborate on saved lists, searches, and enrichments under the same account – ideal for sales teams running local business outreach campaigns together.

Do you have data from the UK and European markets?

Yes. Openmart supports local business data coverage across multiple countries including the United States, Canada, Australia, New Zealand, Puerto Rico, United Kingdom, Ireland, France, Spain, Germany, Austria, Belgium, Netherlands, Denmark, Luxembourg, and Sweden. We're continuing to expand our global local business database coverage to more countries, coming soon.

Get contact of any local business in minutes!