42 Agency

About 42 Agency

Plug-and-play demand generation for scaling B2B SaaS

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Challenge

Before partnering with Openmart, 42 faced challenges in effectively reaching small business owners for their clients' ad campaigns. Traditional ad platforms lacked the precision needed to target specific decision-makers in industries like car dealerships and dermatology clinics. This limitation resulted in lower engagement and less impactful advertising for their clients.

"In today's digital advertising landscape, connecting directly with business owners is crucial for campaign success," said Kamil Rextin , Director of Marketing at 42. "We needed a solution that would allow us to reach these key individuals more effectively."

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Solution

42 teamed up with Openmart to leverage its extensive database of small business owner contact information. By uploading owner contacts, including phone numbers, into their ad platforms, 42 was able to:

• Enhance Targeting Precision: Directly reach small business owners in specific industries, ensuring that ads were seen by the primary decision-makers.
• Personalize Ad Content: Tailor advertising messages to resonate with the interests and needs of small business owners.
• Improve Campaign Efficiency: Reduce wasted ad spend by focusing on a highly relevant audience.

Outcome

Utilizing Openmart's data solutions, 42 achieved significant improvements in their advertising campaigns:

• 50% Increase in Click-Through Rates: More precise targeting led to a substantial boost in audience engagement.
• 35% Reduction in Cost Per Acquisition: Efficient targeting decreased the cost associated with acquiring new leads for their clients.

"Openmart has revolutionized our approach to ad targeting," Kamil Rextin concluded. "Access to accurate and up-to-date contact information for small business owners has significantly enhanced our campaign performance and delivered outstanding results for our clients."

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By integrating Openmart's robust data into their advertising strategy, 42 successfully enhanced their ability to reach and engage small business owners, leading to improved campaign outcomes and higher client satisfaction.