Google Places API
for Google Maps lead generation
Extract complete business details including emails, phone numbers, social media links, and more directly from Google Maps. Automate lead generation, market research, and business outreach at scale with the Google Places API.
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API parameters
Search endpoint to retrieve leads data with application/json
50
API examples for place results overview
See how Google Maps business data is transformed into structured JSON format
1{
2 ...
3 "place_results": {
4 "title": "Stumptown Coffee Roasters",
5 "place_id": "ChIJI2h1HKZwokgRzEtsa6J3k",
6 "data_id": "0x89c259a61c75684f:0x79d31adb123348d2",
7 "data_cid": "8778389626880739538",
8 "reviews_link": "https://serpapi.com/search.json?data_id=0x89c2...",
9 "photos_link": "https://serpapi.com/search.json?data_id=0x89c2...",
10 "gps_coordinates": {
11 "latitude": 40.7457399,
12 "longitude": -73.9882272
13 },
14 "place_id_search": "https://serpapi.com/search.json?data=%214m5...",
15 "provider_id": "/g/1lhw7l2x0",
16 "thumbnail": "https://lh5.googleusercontent.com/p/AF1QipMtnPBJ...",
17 "serpapi_thumbnail": "https://serpapi.com/images/url/zzeJQHicux...",
18 "rating": 4.5,
19 "reviews": 1388,
20 "price": "$$",
21 "type": [
22 "Coffee shop",
23 "Cafe"
24 ],
25 ...
26 }
27}Extract everything you need
Use the Google Places API with automation tools to build targeted prospect lists. Get verified business data for sales, marketing, and market research.
Extract complete information including name, category, rating, reviews, address, phone, website, and business status.
Automatically find emails from business websites and extract social media profiles across all major platforms.
Get Facebook, Instagram, Twitter/X, LinkedIn, YouTube, TikTok, and Pinterest profiles for comprehensive outreach.
Parallel scraping with browser pooling, automatic pagination, smart delays, and memory-efficient design.
Query businesses by category and location like 'plumbers in Miami' or 'restaurants in London' using Places API (New).
Built-in duplicate detection and data enrichment to ensure clean, actionable lead lists for your campaigns.
Ready to automate your lead generation?
Start extracting business data from Google Maps with our API integration
Use cases for Google Places API
From lead generation to market research, discover how businesses use the Google Places API to automate their sales and marketing workflows.
Generate verified B2B leads for outreach or cold email campaigns. Build targeted lists based on business type, location, and other criteria.
Extract business emails and contact information to power your cold outreach. Personalize messages using business details and reviews.
Build targeted contact lists from local businesses in specific areas. Perfect for service providers targeting local markets.
Perform comprehensive market research and competitor analysis. Understand business density, ratings, and market trends by location.
Enrich your CRM or sales databases with real business information. Keep contact details, social profiles, and business status up to date.
Build sales intelligence databases with verified contact info. Access decision-maker details, business hours, and booking links.
Automated lead generation process
Follow these steps to use the Google Maps API for lead generation at scale with web scraping and automation tools like Openmart, Apify, or custom scripts.
Determine the type of business and geographical area you want to target (e.g., 'bakeries in Chicago' or 'plumbers in Miami').
Leverage the Text Search (New) method to query for businesses by category and location. Extract data including business names, phone numbers, addresses, websites, and reviews.
Use additional scraping tools to visit extracted websites and find email addresses, social media profiles, and other contact information not directly available in Google Maps.
Export data as CSV and set up automation tools to transfer leads to your CRM or email platform. Personalize messages using business reviews and details.
With parallel scraping and browser pooling, process thousands of business listings efficiently
What our customers say
Join thousands of satisfied customers who trust Openmart for their Google Maps data extraction needs and see real results.
Average rating
Happy customers
Satisfaction rate
"We've been using Openmart for 6 months now and it's been a game changer. Used to spend hours manually finding contact info, now I can pull hundreds of leads in minutes. The data quality is solid - way better than other tools I've tried."
Marketing Director
TechFlow Solutions
"Been testing different scraping tools for months. Openmart actually delivers what it promises. The data comes back clean and the email verification works well. My team can focus on outreach instead of data cleaning now."
CEO
Local Business Network
"I work with data all day so I'm pretty picky about accuracy. Openmart has been reliable - the API docs are clear and support actually responds when you need help. Been using it for 4 months without major issues."
Data Analyst
MarketResearch Pro
"Tried a few different Google Maps scrapers before finding Openmart. The contact verification feature is what sold me - saves so much time not having to manually check if emails are valid. Our campaign open rates improved significantly."
Sales Manager
GrowthHack Agency
"The pricing calculator was helpful to estimate costs upfront. We're pulling about 50K contacts monthly and the accuracy is around 95% which works for our use case. Good value compared to hiring a VA to do this manually."
Business Development
StartupBoost
"We needed to expand into international markets and Openmart covers locations globally. The owner contact feature has been useful for reaching decision makers directly. Works well for our B2B outreach."
Sales Manager
Digital Marketing Hub
Ready to join our happy customers?
Start extracting Google Maps data today and see why thousands of businesses trust Openmart to accelerate their growth and streamline their lead generation.
Frequently asked questions
Everything you need to know about using the Google Places API for lead generation
The Google Places API (New) is part of the Google Maps Platform that provides detailed, up-to-date data about millions of places worldwide. It includes business names, phone numbers, addresses, websites, social media links, user reviews, and ratings. The Text Search (New) method is specifically useful for querying businesses by category and location.
Google Maps lead scraping combines the Google Places API with web scraping and automation tools. First, you define your target audience (e.g., 'restaurants in London'). Then, you use tools like Openmart or Apify that utilize the Places API to extract business information. The data is exported as CSV files and can be enriched with additional contact information like emails by visiting business websites.
Google Maps often doesn't list a business's primary email address directly. However, you can use additional tools or custom scraping scripts to visit the extracted websites and find email addresses. Tools like Clay or Openmart can automate this email discovery process by analyzing business websites and extracting contact information.
You can extract comprehensive business details including: business name, category, rating, number of reviews, full address, phone number, website URL, business status, opening hours, booking/reservation links, Google Maps listing URL, and social media profiles (Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok, Pinterest).
After scraping data from Google Maps, you can organize it in spreadsheets like Google Sheets. Then, set up automation tools such as n8n or Make.com to transfer the leads to your CRM or email marketing platform. You can personalize your outreach messages using the extracted information, including business reviews or social media activity, to increase response rates.
Using the official Google Places API is compliant with Google's terms of service when you have proper API credentials and stay within usage limits. However, web scraping should be done responsibly and in accordance with the website's terms of service and applicable laws. Always review Google's API terms and consider using official API methods when possible.
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