Senior living industry solutions

Complete US senior living
database & intelligence

Connect with decision-makers at nursing homes, assisted living, and memory care facilities across the United States. Openmart provides the accurate data you need to grow your business in the booming senior care market.

Complete coverage
Combine internal data with external sources for complete intelligence
Decision maker contacts
Owner names, direct phone numbers, and verified email addresses
Business intelligence
Revenue estimates, employee size, tech stack, and buying signals

71K+

US senior living facilities

98%

Data accuracy

50+

Data points

Real-time

Updates

Navigating the complex senior care market?

The senior living industry is growing rapidly, but reaching the right contacts can be a significant hurdle for businesses

Outdated contact information

Decision-makers frequently change roles or facilities, leading to high bounce rates and wasted marketing efforts.

Impact: low ROI on marketing campaigns and inefficient lead generation.

Fragmented market data

Information about senior living facilities is scattered across various sources, making it difficult to build a comprehensive target list.

Impact: missed opportunities for market penetration and inaccurate segmentation.

Difficulty identifying key decision-makers

It's challenging to pinpoint who holds purchasing power for specific products or services within senior care organizations.

Impact: generic outreach that fails to resonate with the right individuals, leading to poor conversion rates.

Lack of granular facility details

Without details like facility size, type, or services offered, tailoring your message effectively is nearly impossible.

Impact: generic, irrelevant marketing messages that fail to capture attention and differentiate your offerings.

50+ data points per senior living community

From basic business info to deep business intelligence that helps you qualify, personalize, and close faster

Basic contact data

(Included)

Senior living community name & DBA
Full business address
Phone number (verified)
Business email
Website URL
Care type focus & capacity / units / levels of care / admissions profile

Enriched data

PREMIUM
Owner / executive director / administrator name
Owner direct phone
Owner personal email
Decision maker LinkedIn
Facebook business page
Instagram handle & followers
Peak inquiry times / tour availability
Average monthly rate range / pricing package signals
Capacity & unit count estimate (independent / assisted / memory care)
Staff size / caregiver count estimate
Online tour booking / inquiry form / admissions portal presence
Resident management / scheduling / billing system used
POS system detection
Billing or payment system detection
Employee count range
Occupancy estimate / waitlist signals
Recent hiring activity
Compliance and licensing signals (state license / inspections / Medicare & Medicaid acceptance)
Years in business

Transform your outreach with senior living data

Discover how businesses across various sectors leverage our US senior living database to achieve their growth objectives

Medical device & equipment suppliers

Identify facilities in need of specialized medical equipment, mobility aids, or monitoring systems, targeting purchasing managers directly.

Key benefits:
✓ Pinpoint facilities by bed count and care type
✓ Directly reach procurement and facility managers
✓ Tailor product pitches to specific care needs
✓ Expand market share in a high-demand sector

Senior care service providers

Connect with facilities to offer complementary services such as specialized therapy, hospice care, dietary services, or staff training programs.

Key benefits:
✓ Partner with facilities to broaden service offerings
✓ Identify facilities with specific service gaps
✓ Target facilities based on resident demographics
✓ Develop strategic alliances for mutual growth

Healthcare technology companies

Introduce innovative software solutions for resident management, electronic health records (EHR), or telehealth platforms to administrators.

Key benefits:
✓ Showcase tech solutions to relevant decision-makers
✓ Identify facilities ready for digital transformation
✓ Improve operational efficiency for senior care clients
✓ Accelerate adoption of new healthcare technologies

Real estate developers & investors

Analyze market opportunities for new senior living developments or acquisitions by understanding facility density, capacity, and demographics.

Key benefits:
✓ Identify underserved geographic areas
✓ Assess potential for new facility construction
✓ Connect with existing facility owners for acquisitions
✓ Make data-driven investment decisions

Food & catering services

Offer specialized dietary programs, meal delivery, or bulk food supply to senior living facilities, addressing their unique nutritional requirements.

Key benefits:
✓ Target facilities by resident count and dietary needs
✓ Offer customized meal plans and catering solutions
✓ Establish long-term supply contracts
✓ Expand client base in the institutional food sector

Furniture & interior design firms

Provide specialized, elder-friendly furniture, decor, and interior design services for new builds, renovations, or ongoing facility upgrades.

Key benefits:
✓ Identify facilities undergoing renovation cycles
✓ Connect with design and facility managers
✓ Offer ergonomic and safe furnishing solutions
✓ Showcase design expertise for senior living environments

Real results from real customers

See how a leading medical supply company achieved significant growth with Openmart's data

ElderCare Solutions Inc.

A national distributor of specialized medical and mobility equipment for senior living facilities.

Challenge

ElderCare Solutions Inc. struggled with an outdated internal database, leading to high email bounce rates (25%) and low engagement (under 5%). Their sales team spent excessive time on lead qualification instead of selling, impacting their market penetration goals.

Solution

ElderCare Solutions integrated Openmart's US senior living database into their CRM. They utilized the detailed facility types, bed counts, and direct contact information to segment their market and personalize outreach for various product lines.

Results  

Within six months of using Openmart's data, ElderCare Solutions Inc. saw a dramatic improvement in their sales and marketing metrics. Their sales team's efficiency increased significantly, allowing them to focus on high-potential leads.

"Openmart's senior living database completely transformed our B2B outreach. The accuracy and depth of the data allowed us to connect with the right people at the right time, leading to unprecedented growth."

— Jenna Morris, Director of Revenue Operations at Harborview Data

Sales qualified leads

150%

Increased

Sales cycle length

25%

Improved

Outreach ROI

3.5x


Frequently asked questions

Common questions about our US senior living database and how it can benefit your business

What data is included in the US senior living database?

Our database typically includes facility name, address, phone number, website, type of facility, number of beds/residents, key contact names, and email addresses where available.

How accurate and fresh is the data?

We pride ourselves on data accuracy. Our team employs a rigorous multi-step verification process, including automated checks and manual validation, to ensure the highest quality. We continuously update our records to account for changes in personnel and facility information, aiming for over 95% accuracy.

How can businesses use this data effectively?

Businesses can leverage this data for targeted sales outreach, direct marketing campaigns, market analysis, competitor research, geographic expansion planning, and building strategic partnerships within the senior care sector. It empowers precise segmentation and personalization.

What file formats are available for export?

Our US senior living database is available in widely compatible formats such as CSV, Excel, and sometimes API access for seamless integration with your CRM or marketing automation platforms. We ensure easy download and usability.

How often is the database updated?

The database is updated on a quarterly basis, with continuous monitoring for critical changes throughout the year. This proactive approach ensures you always have access to the most current and reliable information for your campaigns.

Can users get a sample before purchasing?

Yes, we offer a free sample of our US senior living database. This allows you to evaluate the data quality, format, and relevance before making a full commitment. Simply contact our sales team to request your personalized sample.

Try Openmart for free

Join hundreds of the world’s leading growth, sales, and marketing teams—like Clipboard Health, Alibaba, Whatnot, and Snackpass—to sell to the lower mid-market more efficiently.

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