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Turn thousands of leads into actionable priorities using real-time local business data, Meta ad signals, and verified contacts
Your sales team doesn’t need more leads.
They need better ones—and a system to decide who to contact, when, and why.
Most local sales teams run on volume: upload a CSV, launch a cadence, repeat. But when you're selling to SMBs, that playbook burns fast. Low reply rates. High bounce rates. Diminishing trust.
Why?
Because SMBs are unpredictable. They’re not assigned territories by a buying committee. They act when the pain is real—and your timing is everything.
At Openmart, we help sales and marketing teams inject real-time intelligence into their outreach engine. Not predictive scoring. Not intent fluff. Just what’s happening, where, and with whom—so you prioritize your efforts and stop guessing.
This guide shows you how to use Openmart’s SMB data—like Meta ad spend, review spikes, business activity, and verified contacts—to build smarter outbound programs from day one.
Let’s say you’ve got a list of 10,000 local businesses. How do you decide:
If you can’t answer those questions, you’re flying blind. And if your team treats all leads the same, you’ll waste time chasing closed businesses, saturated buyers, or inactive owners.
You don’t need a bigger list.
You need a prioritization engine.
Traditional “intent” tools track keyword searches or content views. But SMBs don’t browse like enterprise buyers. They act:
Openmart tracks these real-world signals across 300k+ local businesses—so your team knows when something’s changing, and who’s behind it.
Here’s how sales teams using Openmart go from “CSV dump” to “actionable outreach roadmap” in 5 repeatable steps.
Start with your raw data:
If you’re not starting with a list, Openmart can provide SMB datasets filtered by:
Bad contact info means bounce rates, no-shows, and frustrated reps.
Openmart verifies every business with:
Pro tip: Prioritize leads with verified mobile numbers—especially if your team uses call + SMS workflows.
This is where the magic happens.
Each business gets signal-based scores—so your reps can prioritize who’s warm, who’s moving, and who’s reachable.
Openmart signal fields include:
You can build smart filters like:
Each one gives your reps a reason to reach out today—not just hope.
Once leads are scored, group them by outreach strategy. Not every contact should go into a call blitz. You need tailored playbooks.
Openmart allows you to export each segment with contact method tags for sequencing (call-first, email, etc.).
Now your team isn’t just “calling leads.” They’re activating the right accounts with the right message.
For example:
“Saw your team’s been running a bigger FB campaign—had a thought on how to lower CPLs by 12% based on your ZIP's ad landscape…”
“Your reviews are growing fast. That kind of buzz deserves visibility. Want me to show you how other medspas are capitalizing on Yelp momentum?”
Track reply and book rates by segment. You’ll quickly learn:
Feedback loops matter. Use Openmart’s export tags to flag which leads turned into booked demos or closed-won deals.
Based on Openmart user averages across 200+ campaigns:
Higher intent. Better timing. More trust. That’s the difference signals make.
SMB signals change fast. Last week’s “hot” lead might be cold now.
Build a weekly refresh cadence into your GTM ops:
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Openmart supports weekly exports of signal-change leads so you’re always current.
Every local business you contact is already making decisions—on tools, hires, spend, and growth. You’re either showing up in sync, or not at all.
With Openmart’s signal-led SMB data, your sales team stops guessing. You start prioritizing by what’s actually happening, and you close deals faster with less noise.
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