Openmart VS
Apollo

VS.

See how Openmart compares to Apollo on SMB reach, verified owner contacts, and data depth in niche verticals.

VS.
Quick comparison

Key metrics at a glance

See how Openmart and Apollo compare across critical data quality and coverage metrics

SMB records

Storefront businesses with physical locations
Openmart

200M+

Apollo

~50M

Owner contact accuracy

Verified direct owner/manager emails
Openmart

97-99%

Apollo

~50M

Technology detection

Website tech stack identification
Openmart

1000+ Tools

Apollo

Limited

Data freshness

Update frequency for business information
Openmart

Real-time + monthly

Apollo

Quarterly

Bottom line: Openmart dominates in SMB data quality and niche business intelligence, while
Apollo excels in enterprise B2B professional contacts.

Use case guide

Which platform should you choose?

Your ideal platform depends on your target market and sales strategy. Here's a clear guide to help you decide.

Recommended

Choose Openmart if...

You need to reach local business owners directly (restaurants, salons, clinics)
You're targeting niche verticals or specific business types
You want accurate revenue estimates and technology insights
Your ICP is SMBs with physical storefronts
Best for:
Local businesses
SMB focus
Owner contact
Niche verticals

Choose Apollo if...

You're selling to enterprise companies or large corporations
You need to reach multiple decision-makers within the same organization
You require buying intent signals and engagement tracking
You're targeting employees at established companies (not owners)
Best for:
Enterprise sales
B2B SaaS
Corporate buyers
Multi-touch

Consider a hybrid approach

Many successful sales teams use both platforms strategically:

Use Openmart to find and qualify local businesses, verify owner contact info, and enrich with revenue/technology data
Use Apollo to identify multiple stakeholders at enterprise accounts and track engagement
Combine both for comprehensive market coverage: SMBs through chains to corporate headquarters

Quick decision matrix

SMB

Targeting local businesses

→ Openmart

Mid-market

50-500 employees

→ Both

Enterprise

500+ employees

→ Apollo

Detailed feature comparison

Compare every feature side-by-side to make the right choice for your sales team

AI & intelligence

Feature
O
Openmart
A
Apollo
AI-powered lead scoring
Intent data analysis
Predictive analytics
Real-time enrichment

Data quality

Feature
O
Openmart
A
Apollo
SMB owner targeting
Email sequences
Technology insights
1000+ tools
Basic
Real-time enrichment
Full feature available •
Limited/basic version •
Not available

Pricing comparison

Compare pricing plans and find the best value for your team size and needs

O

Openmart pricing

AI-powered sales intelligence

A

Apollo pricing

Sales engagement platform

Starter

Perfect for small teams getting started

$49

/user/month
1,000 enrichments/month
Basic AI prospecting
Email verification
CRM integrations
Standard support
Start free trial

Free

Limited free tier

$0

/user/month
60 credits/month
Basic search
Email sequences
Limited integrations
Community support
Get started

Professional

Best for growing sales teams

$99

/user/month
5,000 enrichments/month
Advanced AI features
Intent data access
Multi-channel campaigns
Priority support
Custom integrations
Start free trial
Most popular

Basic

For individual users

$49

/user/month
1,200 credits/month
Advanced search
Email & LinkedIn outreach
Basic analytics
Email support
Get started

Enterprise

For large organizations

Custom

Unlimited enrichments
Full AI suite
Custom data sources
Dedicated success manager
SLA guarantees
Custom training
Start free trial

Professional

For sales teams

$79

/user/month
3,600 credits/month
Team collaboration
Advanced sequences
Phone numbers
Chat support
Get started

Why choose Openmart?

Better ROI

Higher conversion rates with AI-powered targeting

Superior data

95%+ accuracy vs 85% industry average

AI advantage

Next-gen AI features not available elsewhere

What customers are saying

Real feedback from sales professionals who have used both platforms

O

Openmart reviews

Consistently high ratings

4.8

G2 rating

4.9

Capterra

500+

Reviews

72

NPS score

O

Openmart customer stories

Openmart's AI-powered lead scoring increased our conversion rate by 40%. The data quality is exceptional.

Sarah Chen

VP of sales
TechFlow Inc

+40% conversion rate

The real-time enrichment feature saves our team 10+ hours per week. ROI was evident within the first month.

Michael Rodriguez

Sales director
Growth dynamics

10+ hours saved/week
A

Apollo reviews

Established platform

4.2

G2 rating

4.3

Capterra

2,000+

Reviews

45

NPS score

O

Apollo customer feedback

Apollo's database size is impressive, but we struggled with data accuracy and had to verify contacts manually.

Jennifer Kim

Sales manager
SalesCorp

Manual verification needed

Good for basic outreach campaigns, but lacks the advanced AI features we needed for sophisticated targeting.

David Thompson

Business development
ConnectPlus

Basic functionality
Openmart consistently outperforms in customer satisfaction

Understanding Apollo.io

Apollo is a leading B2B sales intelligence platform designed for enterprise sales teams and mid-market companies seeking to connect with decision-makers at established businesses.

Who Apollo is best for:

Enterprise Sales teams - Large B2B organizations with complex sales processes

SaaS companies - Tech companies targeting mid-market and enterprise clients

Corporate buyers - Businesses looking to connect with established company executives

Who Apollo is best for:

✓ Data coverage:

Comprehensive employee data at established companies, strong LinkedIn integration

✓ Sales tools:

Built-in email sequences, dialer, and engagement tracking

✓ Intent signals:

Buying intent data and account-based marketing features

✓ Integration:

Deep CRM integrations with Salesforce, HubSpot, and other enterprise tools

Frequently asked questions

Your questions answered

Common questions about choosing between Openmart and Apollo

Try Openmart for free

Join hundreds of the world’s leading growth, sales, and marketing teams—like Clipboard Health, Alibaba, Whatnot, and Snackpass—to sell to the lower mid-market more efficiently.

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