Openmart VS
Apollo

VS.

See how Openmart compares to Apollo on SMB reach, verified owner contacts, and data depth in niche verticals.


Key metrics at a glance
See how Openmart and Apollo compare across critical data quality and coverage metrics
SMB records
Openmart
200M+
Apollo
~50M
Owner contact accuracy
Openmart
97-99%
Apollo
~50M
Technology detection
Openmart
1000+ Tools
Apollo
Limited
Data freshness
Openmart
Real-time + monthly
Apollo
Quarterly
Bottom line: Openmart dominates in SMB data quality and niche business intelligence, while
Apollo excels in enterprise B2B professional contacts.
Which platform should you choose?
Your ideal platform depends on your target market and sales strategy. Here's a clear guide to help you decide.
Choose Openmart if...
Choose Apollo if...
Consider a hybrid approach
Many successful sales teams use both platforms strategically:
Quick decision matrix
SMB
Targeting local businesses
→ Openmart
Mid-market
50-500 employees
→ Both
Enterprise
500+ employees
→ Apollo
Detailed feature comparison
Compare every feature side-by-side to make the right choice for your sales team
AI & intelligence
Data quality
Pricing comparison
Compare pricing plans and find the best value for your team size and needs
Openmart pricing
AI-powered sales intelligence
Apollo pricing
Sales engagement platform
Starter
$49
Free
$0
Professional
$99
Basic
$49
Enterprise
Custom
Professional
$79
Why choose Openmart?
Better ROI
Higher conversion rates with AI-powered targeting
Superior data
95%+ accuracy vs 85% industry average
AI advantage
Next-gen AI features not available elsewhere
Understanding Apollo.io
Apollo is a leading B2B sales intelligence platform designed for enterprise sales teams and mid-market companies seeking to connect with decision-makers at established businesses.
Who Apollo is best for:
Enterprise Sales teams - Large B2B organizations with complex sales processes
SaaS companies - Tech companies targeting mid-market and enterprise clients
Corporate buyers - Businesses looking to connect with established company executives
Who Apollo is best for:
Comprehensive employee data at established companies, strong LinkedIn integration
Built-in email sequences, dialer, and engagement tracking
Buying intent data and account-based marketing features
Deep CRM integrations with Salesforce, HubSpot, and other enterprise tools
Your questions answered
Common questions about choosing between Openmart and Apollo
Openmart specializes in SMB data with 97-99% accuracy for owner contacts, while Apollo focuses on enterprise employees with 70-85% accuracy. For local business owners, Openmart's proprietary verification system provides significantly more reliable contact information.
Yes, many sales teams use both platforms strategically. Use Openmart for finding and qualifying local businesses with accurate owner contacts, and Apollo for identifying multiple stakeholders at enterprise accounts. This hybrid approach provides comprehensive market coverage.
Openmart starts at $49/user/month with 1,000 enrichments, while Apollo offers a free tier with limited credits and paid plans from $49/month. Openmart typically provides better ROI for SMB-focused teams due to higher data accuracy and AI-powered features.
Choose Openmart if you target restaurants, retail, healthcare, professional services, or any local business vertical. Choose Apollo if you sell to enterprise SaaS companies, Fortune 500 firms, or need to reach multiple employees within large corporations.
Openmart has 200M+ SMB records focused on physical storefronts and owner contacts across 50+ countries. Apollo has 275M+ professional contacts focused on employees at established companies with global coverage. The key difference is Openmart targets business owners while Apollo targets employees.
Openmart offers advanced AI-powered lead scoring, predictive analytics, and real-time enrichment with custom attributes. Apollo provides basic intent signals and engagement tracking. Openmart's AI is specifically trained on SMB buying patterns and behaviors.
Both platforms integrate with major CRMs like Salesforce, HubSpot, and Pipedrive. Openmart offers more flexible custom API access and real-time data syncing, while Apollo provides deeper native integrations with its built-in sales engagement tools.
Openmart users typically see positive ROI within the first month due to higher contact accuracy and reduced time wasting on bad leads. Apollo's ROI depends heavily on your use case - it's faster for teams already targeting enterprise accounts with established workflows.
Try Openmart for free
Join hundreds of the world’s leading growth, sales, and marketing teams—like Clipboard Health, Alibaba, Whatnot, and Snackpass—to sell to the lower mid-market more efficiently.
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