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Openmart VS Apollo
VS.
See how Openmart compares to Apollo on SMB reach, verified owner contacts, and data depth in niche verticals.
VS.
Find more businesses & real decision-makers
Find more businesses
Apollo’s dataset is tuned for Fortune‑500 prospecting—not the 30 million‑plus brick‑and‑mortar businesses across the U.S.
Openmart indexes more storefront businesses thanks to always‑on ingestion from public and proprietary sources. If you sell to these businesses, Apollo just doesn’t show up.
Finding the real decision‑maker
Openmart surfaces more verified owner emails and owner phones than Apollo for niche brick and mortar verticals.
Apollo leans almost entirely on LinkedIn—ignoring the millions of SMB owners who never update (or even have) profiles.
Openmart triangulates website metadata, local tax filings, social pages, review platforms, and more to uncover the actual proprietor.
Deep insights in niche markets
Zoominfo has very limited coverage for business intelligence within the niche verticals Openmart specializes in, often lacking accurate annual revenue data and much more.
Openmart solves this data gap with a suite of in-house custom enrichments that help you learn more about your prospects - from annual revenue to website builders.
Openmart
Apollo
Storefront SMB coverage
More indexed businesses
Enterprise-first focus
Owner email accuracy
More verified owner emails
Lower match rate via LinkedIn
Owner phone numbers
More owner phones
Often unavailable
Sourcing method
Web + tax + review platforms
Primarily LinkedIn
More than just contact data — Real insight that converts
Deep insights in niche markets
Apollo has very limited coverage for business intelligence within the niche verticals Openmart specializes in, often lacking accurate annual revenue data and much more.
Openmart solves this data gap with a suite of in-house custom enrichments that help you learn more about your prospects - from annual revenue to website builders.
Openmart
Apollo
Annual revenue estimates
Supported
Often missing
Website tech detection
Included
Not supported
Custom enrichment options
Supported
Not supported
Sourcing method
Strong
Limited
Key takeaways
Apollo's broad, LinkedIn‑centric index is great if you only chase well‑funded tech companies. The moment your market shifts to gyms, restaurants, clinics, or any other storefront, its blind spots multiply.
Openmart was purpose‑built for those niches, so reps spend less time hunting down missing contacts and more time closing real SMB buyers.
Try Openmart for free
Join hundreds of the world’s leading growth, sales, and marketing teams—like Clipboard Health, Alibaba, Whatnot, and Snackpass—to sell to the lower mid-market more efficiently.
