.svg)
Openmart VS ZoomInfo
VS.
See how Openmart compares to ZoomInfo on verified contacts, SMB coverage, and data built for real outbound performance.
VS.
Find more businesses & real decision-makers
Find more businesses
ZoomInfo’s dataset is built for Fortune‑500 prospecting, not the 30 million+ brick and mortar businesses across the US.
Openmart captures more brick‑and‑mortar businesses by constantly pulling in data from a wide range of public and private sources focused on SMBs. If you sell to these businesses, ZoomInfo just doesn’t cover most of them.
Finding the real decision‑maker
Openmart returns more verified owner emails and owner phones than ZoomInfo.
That gap exists because ZoomInfo relies heavily on LinkedIn to identify business owners, leaving out millions of SMBs whose owners don’t use or update their profiles. Openmart connects the dots using website data, local filings, social pages, and review platforms to find the real decision-maker.
Deep insights in niche markets
Zoominfo has very limited coverage for business intelligence within the niche verticals Openmart specializes in, often lacking accurate annual revenue data and much more.
Openmart solves this data gap with a suite of in-house custom enrichments that help you learn more about your prospects - from annual revenue to website builders.
Openmart
ZoomInfo
SMB coverage
More local businesses
Focused on Fortune 500
Owner emails
More
Relies heavily on LinkedIn profiles
Owner phone numbers
More direct dials
Limited coverage
Contact sourcing
Multi-source (web, tax, social)
Primarily LinkedIn
Enrichment depth
Revenue, tech stack, web data
Basic firmographics
Key takeaways
1. Reach real local decision makers: Openmart focuses on the 30M+ U.S. brick-and-mortar businesses ZoomInfo misses, giving you access to true owners, not just enterprise contacts.
2. More verified contacts beyond LinkedIn: While ZoomInfo relies on LinkedIn, Openmart uses website data, tax records, and reviews to find accurate emails and phone numbers, even for owners who aren’t online.
3. Richer SMB insights for better outreach: Openmart delivers deeper data like revenue estimates and tech stacks, helping sales teams target and prioritize small business leads more effectively.
Try Openmart for free
Join hundreds of the world’s leading growth, sales, and marketing teams—like Clipboard Health, Alibaba, Whatnot, and Snackpass—to sell to the lower mid-market more efficiently.
