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Openmart VS ZoomInfo
VS.
See how Openmart compares to ZoomInfo on verified contacts, SMB coverage, and data built for real outbound performance.
VS.
Find more businesses & real decision-makers
Find more businesses
ZoomInfo’s dataset is built for Fortune‑500 prospecting—not the 30 million+ brick and mortar businesses across the US.
Openmart indexes over more brick‑and‑mortar businesses, thanks to always‑on ingestion from a wide range of public and private SMB concentrated data sources. If you sell to these businesses, ZoomInfo simply misses most of it.
Finding the real decision‑maker
Openmart returns more verified owner emails and owner phones than ZoomInfo.
That gap exists because ZoomInfo leans almost exclusively on LinkedIn for finding owner names, which ignores the millions of SMB owners who never update—or even have—profiles. Openmart triangulates website metadata, local tax filings, social pages, and review platforms to surface the actual proprietor.
Deep insights in niche markets
Zoominfo has very limited coverage for business intelligence within the niche verticals Openmart specializes in, often lacking accurate annual revenue data and much more.
Openmart solves this data gap with a suite of in-house custom enrichments that help you learn more about your prospects - from annual revenue to website builders.
Openmart
ZoomInfo
SMB coverage
More local businesses
Focused on Fortune 500
Owner emails
More
Relies heavily on LinkedIn profiles
Owner phone numbers
More direct dials
Limited coverage
Contact sourcing
Multi-source (web, tax, social)
Primarily LinkedIn
Enrichment depth
Revenue, tech stack, web data
Basic firmographics
Key takeaways
ZoomInfo’s broad, LinkedIn‑centric index is great if you only chase well‑funded tech companies. The moment your market shifts to gyms, restaurants, clinics, or any other storefront, its blind spots multiply.
Openmart was purpose‑built for those niches, so reps spend less time hunting down missing contacts and more time closing real SMB buyers.
Try Openmart for free
Join hundreds of the world’s leading growth, sales, and marketing teams—like Clipboard Health, Alibaba, Whatnot, and Snackpass—to sell to the lower mid-market more efficiently.
