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Openmart VS Clay
VS.
See how Openmart and Clay stack up on decision-maker coverage, contact accuracy, and enrichment capabilities.
VS.
Contact data that actually connect
Openmart delivers more valid owner emails than Clay, and more phone numbers
This gap exists because of Openmart's AI enabled name fetching system. Instead of relying on traditional data sources like LinkedIn, Openmart aggregates and cross references 100s of different data sources to find you accurate owner contacts.
Email‑to‑company‑domain match accuracy
Openmart’s accuracy is higher than Clay’s, reducing risk of mis‑routed outreach.
Openmart's superior accuracy is a result of our suprior search and priorietary databases that allows us to match domains to businesses with ease.
Openmart
Clay
Valid owner Emails
More verified emails per list
Fewer verified returns
Phone number coverage
More direct-dial numbers
Lower accuracy, higher bounce risk
Email-to-domain match rate
Higher match accuracy
Limited coverage
Contact sourcing method
AI-enabled name matching across 100+ data sources — not reliant on LinkedIn
Relies heavily on LinkedIn data
Smarter research. Smoother outreach. Cleaner setup.
Enrichment and research capabilities
Both platforms provide AI agents that retrieve social posts, tech‑stack details, funding/news items, and other firmographics.
Deliverability and outbound readiness
Openmart and Clay will include catch-all verified and verified emails for users.
Workflow and extensibility
Clay offers a visual, no‑code builder with more than 75 third‑party data connectors—useful for complex, custom automations.
Openmart focuses on supplying cleaner, rank‑ordered inputs made for easy use by non-technical users; it does not include a no‑code builder.
Openmart
Clay
AI agents
Supported
Supported
Social, tech, news enrichment
Supported
Supported
Sales rep friendly
Supported
Not supported
Simple business search
Supported
Not supported
Catch-all & verified emails
Supported
Supported
No-Code workflow builder
Not supported
Supported
Setup approach
Clean, ranked inputs for non-technical users
Built for complex automations
Key takeaways
Higher‑quality SMB data
Openmart’s consolidates a wide range of public and private data sources to uncover and validate more local businesses and nearly triple the count of valid owner emails.
Bounce‑rate reduction
With 93% domain‑matched emails and deliverability safeguards, Openmart materially lowers risk in outbound campaigns.
Enrichment parity, plus scoring
Both tools fetch rich context and allow for custom enrichments.
Choose by priority
Select Clay for complex custom solutions, or Openmart when data accuracy and SMB coverage are the primary constraints.
Try Openmart for free
Join hundreds of the world’s leading growth, sales, and marketing teams—like Clipboard Health, Alibaba, Whatnot, and Snackpass—to sell to the lower mid-market more efficiently.
