Openmart VS Clay

VS.

See how Openmart and Clay stack up on decision-maker coverage, contact accuracy, and enrichment capabilities.

VS.

Owner names & contact accuracy

Contact data that actually connect

Openmart delivers more valid owner emails than Clay, and more phone numbers

This gap exists because of Openmart's AI enabled name fetching system. Instead of relying on traditional data sources like LinkedIn, Openmart aggregates and cross references 100s of different data sources to find you accurate owner contacts.

Email‑to‑company‑domain match accuracy

Openmart’s accuracy is higher than Clay’s, reducing risk of mis‑routed outreach.

Openmart's superior accuracy is a result of our suprior search and priorietary databases that allows us to match domains to businesses with ease.

Openmart

Clay

Valid owner Emails

More verified emails per list

Fewer verified returns

Phone number coverage

More direct-dial numbers

Lower accuracy, higher bounce risk

Email-to-domain match rate

Higher match accuracy

Limited coverage

Contact sourcing method

AI-enabled name matching across 100+ data sources — not reliant on LinkedIn

Relies heavily on LinkedIn data

Enrichment, deliverability & workflow

Smarter research. Smoother outreach. Cleaner setup.

Enrichment and research capabilities

Both platforms provide AI agents that retrieve social posts, tech‑stack details, funding/news items, and other firmographics.

Deliverability and outbound readiness

Openmart and Clay will include catch-all verified and verified emails for users.

Workflow and extensibility

Clay offers a visual, no‑code builder with more than 75 third‑party data connectors—useful for complex, custom automations.

Openmart focuses on supplying cleaner, rank‑ordered inputs made for easy use by non-technical users; it does not include a no‑code builder.

Openmart

Clay

AI agents

Supported

Supported

Social, tech, news enrichment

Supported

Supported

Sales rep friendly

Supported

Not supported

Simple business search

Supported

Not supported

Catch-all & verified emails

Supported

Supported

No-Code workflow builder

Not supported

Supported

Setup approach

Clean, ranked inputs for non-technical users

Built for complex automations

Key takeaways

1

Higher‑quality SMB data

Openmart’s consolidates a wide range of public and private data sources to uncover and validate more local businesses and nearly triple the count of valid owner emails.

2

Bounce‑rate reduction

With 93% domain‑matched emails and deliverability safeguards, Openmart materially lowers risk in outbound campaigns.

3

Enrichment parity, plus scoring

Both tools fetch rich context and allow for custom enrichments.

4

Choose by priority

Select Clay for complex custom solutions, or Openmart when data accuracy and SMB coverage are the primary constraints.

Try Openmart for free

Join hundreds of the world’s leading growth, sales, and marketing teams—like Clipboard Health, Alibaba, Whatnot, and Snackpass—to sell to the lower mid-market more efficiently.

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